Web Design, News, and Technological Articles.
Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results. While that may seem unconscionable, it’s exactly why you cannot overlook...
If you build a website, they’ll come, right? Sorry, but the famous movie line, “If you build it, he will come,” doesn’t apply to websites. It may have worked in Field of Dreams, but it doesn’t work for businesses that want customers to find them online. Why? Because...
Fonts are one of the most common and misunderstood tools of the digital world. Everyone uses them, and most people are familiar with a handful of the classics like Times New Roman and Arial. But few people ever think about where they come from—let alone the fact that...
Checklists are magic. To some, they might appear restrictive or officious. But when you start a logo design project, using a logo checklist means you don't have to worry about what you might be forgetting. As a designer this allows you to focus on executing your...
In today's day and age, it is not enough to simply have high-quality products and services. You also need to have a strong marketing game so that you can set yourself apart from your competitors and encourage consumers to choose you instead. In fact, there are a lot...
To uncover what custom strategy will work for your website, in particular, we need to find out why your current site isn't driving leads. So, let's dive into five of the most common reasons conversions often fall flat and what you can do about that. 1. You don't have...
This collection of design trends - from fun angles to illustrations where you wouldn't expect them to cool three-dimensional concepts - is sure to help you think a little more out of the box. It might be just the right inspiration to cure some of that design boredom....
Whether you're launching a new brand or updating your existing one, it's important to get your product, personality, and messaging right. Your brand is the face of your business, but it can't rely on the elements and aesthetics that appeal to you personally - the most...
SEO positioning is a crucial aspect of effective digital marketing. Therefore, it's not surprising that new and improved online SEO tools constantly appear to help us identify search trends and valuable web positioning campaigns. One of the most useful tools in this...
What's the right way to use web design? If you were asking this question back in 2002, you'd probably hear a shortlist of best practices focused on user experience, but there would still be a lot of flexibility. It’s true that web design and development is easier and...
The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art, and the nuanced sales tactics of traditional marketing. With these combined, the brand can gracefully swan dive directly into the...
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. sure, the product, the business, and the employees are all real, but a brand lives in the mind. Yet we spend so much time thinking about a brand in personified terms-...