One of the biggest issues businesses have is brand awareness. They’re always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media Group’s new media kit, we’re focusing on why you need one.

What is a Media Kit?

So what is it? It’s a packet of collected materials that help people understand your business. For instance, it can be comprised of previous press releases about major announcements. It can include important information about the business, like when it was founded and by whom. And it can have the company’s mission statement and product offerings.

Why Do You Need a Media Kit?

Again, businesses struggle with brand awareness. And a media kit helps this tremendously. Businesses can send this to media contacts so that they can be used for expert opinions or profile pieces.

What Do You Put in a Media Kit?

For starters, here are some things you should put in your yours:

  • A photo of you or whomever will be representing your brand. This is especially important in the digital age, with video content being all the rage.
  • Several examples of your product. This can include product descriptions. Or if you’re a wellness coach, for example, you can include your best blogs that give people a sample of your approach.
  • A list of industries that you can lend your expert opinion to. Again, if you’re a wellness coach, some examples would be lifestyle, health, and fitness.


Now brands can use media kits as a way to get more PR. In our case, we’re using it to showcase our marketing and advertising capabilities. If you’re not familiar with what Colossus Media Group can do for, you should download our media kit.

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