A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their website represents them in the best possible light and appeal to their target audience or make changes to fit the audience.
However, business owners may not always know how to make a site attractive to users, especially if they’re not well-versed in UX or web design. Fortunately, a little effort in this area can go a long way in improving how consumers experience your brand online.
Below, the members of Forbes Agency Council share 16 simple changes that can make your business website and your brand more appealing to potential customers.

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